How Brandflare works: sweeps, scoring methodology, accuracy monitoring, and plans.
What is Brandflare?
Brandflare is an AI visibility platform: it tracks how ChatGPT, Gemini, Perplexity, and Claude present your brand — mentions, accuracy, competitors — and shows how to improve.
Getting Started with Brandflare
From free audit to tracked brand in minutes: run your first AI visibility audit, claim your brand, and set up sweeps, competitors, and verified facts.
Flare Score: Methodology
How Brandflare computes the Flare score: five weighted pillars — visibility, prominence, accuracy, consistency across engines, and sentiment — measured only on questions that do not name the brand, with abstaining pillars and confidence shrinkage.
AI Visibility Score: the Presence Pillar
How Brandflare computes mention rate: prompt panels, four engines, and mention detection by an LLM judge. The AI Visibility Score is now the Presence pillar of the Flare score.
How Sweeps Work
A sweep runs every tracked prompt against ChatGPT, Gemini, Perplexity, and Claude, then scores each answer. Scheduling, cadence by plan, and reading results.
Accuracy Monitoring and Flags
Brandflare checks every AI answer against your verified brand facts and flags affirmative false claims by severity — so you find hallucinations before customers do.
Prompts and the Prompt Matrix
Your prompt panel defines what Brandflare measures. How prompts are generated, how the matrix shows per-engine results, and how rank movement is tracked.
Competitor Tracking
Track competitors on the same prompts as your brand: share of voice, head-to-head mention rates, and gap trends that show who's winning your category's AI answers.
Plans and Limits
Starter, Pro, and Agency compared: brands, competitors, prompts, sweep frequency, accuracy monitoring, alerts, and white-label reports. Which plan fits.
