Straight answers to the questions marketers actually ask about AI visibility.
How do I get my brand mentioned by ChatGPT?
There's no submission form — ChatGPT mentions brands it learned from training data and live web results. The levers: authoritative coverage, citable content, consistent entity facts.
Why doesn't ChatGPT recommend my brand?
Common causes: thin third-party footprint, ambiguous entity, stronger competitors in training data, or answers grounded in sources that omit you. Diagnosis steps inside.
How often do AI models update their knowledge?
Base models retrain every several months to a year, but live retrieval means AI answers can reflect content published days ago. What updates when, engine by engine.
Can I correct what AI says about my brand?
There's no edit button, but wrong AI claims are fixable: publish authoritative corrections, update the sources engines cite, and monitor until the claim disappears.
Does SEO still matter for AI search?
Yes — AI engines retrieve from search indexes, so crawlability, authority, and rankings feed AI answers. But SEO alone doesn't guarantee you're named in them.
What is a good AI visibility score?
Scores only mean something against your category: leaders often exceed 70 while challengers sit below 30. Benchmarks, ranges, and what to aim for first.
How long does GEO take to work?
Retrieval-grounded answers can shift in weeks; training-data footprint takes quarters. A realistic timeline for AI visibility gains, tactic by tactic.
Which AI engines should I track?
Start with ChatGPT, Google Gemini, Perplexity, and Claude — they span the training-data and retrieval architectures that drive most AI brand discovery.
Do AI chatbots crawl my website?
Almost certainly. GPTBot, ClaudeBot, PerplexityBot and others fetch pages for training and live answers. How to check your logs and decide on access.
What is llms.txt and do I need it?
llms.txt is a proposed markdown index of your site for AI crawlers. Adoption by engines is still limited — here's what it does, and whether it's worth adding.
How do AI models know about my brand?
Two paths: what the model memorized from training data, and what it retrieves from the live web at answer time. What feeds each, and which you can influence fastest.
How do I track competitors in AI answers?
Run the same prompt panel for every competitor, compare mention rates and share of voice, and watch the gap trend. The method, and what to do with the data.
