Some people will never open a dashboard: the chief executive, the client, the board. Export Report is for them. It's a full audit of how AI answers questions about a brand, written up and laid out as a PDF you can send on. On Agency it also downloads as a PowerPoint.
You'll find it among each brand's sections in the sidebar, as Export Report.
What's in it
- A cover with the single most important finding.
- A one-page summary that stands on its own, for the reader who stops there.
- The Flare score and its five factors.
- The questions the brand is missing from, with a play for each.
- Every question, engine by engine.
- Share of voice against the competitors you track.
- What the engines actually said, and how they describe the brand.
- The false claims that matter most.
- The sites the answers cite, including the pages of your own site among them.
- A closing page on how it was measured.
The findings are written for you from that check's figures, and checked against them. Every number, table and chart is computed directly from the judged answers, so the prose and the data can't drift apart.
Generating one
Press Generate. It takes about a minute. You can watch it being built or leave: it downloads on its own if you stay, and brandflare emails you a link either way. The link asks you to sign in, because a report is only for people in your workspace. To put it in front of someone outside, send them the file.
A report is of a check
Each report describes one check. Once the brand has been checked again, you can build a new one, and it opens with what changed since the last: the score, how often the brand is named and named first, false claims, and the questions it gained and lost.
Until there's a new check, the button downloads the report you already have, because there's nothing new to say. With weekly checks, that makes the natural rhythm a report a week at most, and for most readers a report a month.
By plan
| Plan | Export Report |
|---|---|
| Starter | Shows what the report contains and how to get it |
| Plus, Pro, and a Pro trial | The PDF, in brandflare's design |
| Agency | The PDF drawn in the brand's own colours, logo and header image, plus the PowerPoint |
On every plan the report credits brandflare as the author of the analysis. See plans and limits.
The PowerPoint, on Agency
The same report as a deck: a slide to a section, with charts and tables you can edit and restyle, and the detail behind each slide in its speaker notes. It's built for lifting into your own presentations, so take the three slides a client meeting needs and leave the rest.
It comes from the same findings as the PDF, so there's nothing to choose up front. Generate once, then pick PDF or PowerPoint when you download.
Making it look like the client
On Agency the report takes the brand's colours, logo and header image from the brand's page. If those aren't right, fix them there first: select the pen on the banner of the brand's overview, then Change banner, or the camera on the logo. The recommended size is shown beside each, the change applies only to your workspace's copy of the brand, and Reset brings back the default.
Using it well
- Lead with the summary page. It was written to stand alone. Most readers want the finding and the three things to do about it, not forty rows of questions.
- Use the plays. Each missed question comes with a suggested play, which turns the report from a scorecard into a plan. It pairs with Recommendations in the app.
- Send the change, not only the state. From the second report on, the opening page says what moved. For a client on retainer, that's the page that shows the work is working.
- Give it a rhythm. A monthly report, a standing agenda item and a trend line you can point to is the whole reporting model in GEO for agencies.