Terms of service

These terms cover your use of brandflare. By creating an account or subscribing you agree to them. They are written to be readable; if anything is unclear, ask us through our contact form or at hello@brandflare.io before you buy.

Who the agreement is with

brandflare is operated by NONE OF THE ABOVE L.L.C-FZ, licensed by Meydan Free Zone under licence number 253577901, with its registered office at Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates. “We” and “us” mean that company.

For businesses

brandflare is a business tool. By using it you confirm that you are at least 18, that you are acting for a business rather than as a consumer, and that you have authority to accept these terms on its behalf. You are responsible for the people you invite to your workspace and for keeping your sign-in details secure.

What we provide

We ask AI assistants a set of questions on a schedule, record how they describe your brand, and present the results. Your plan sets how many brands and questions you can track and how often we check. The Free plan lets you browse the public index without tracking brands of your own.

We work to keep the service available and will give notice of planned maintenance where we can, but we don't promise uninterrupted access. We add, change, and occasionally remove features; the changelog records what changed.

What we don't promise

AI engines change their answers without notice, and we don't control them. We report what they said when we asked. We don't guarantee any particular score, ranking, or improvement, and measurements are estimates based on a sample of questions rather than a complete census of what every user sees. Recommendations are suggestions, not professional advice; whether to act on them is your decision.

Free trial

The Pro plan can be started with a 14-day free trial, once per workspace. We take a card when the trial starts and charge nothing until it ends. Unless you cancel before then, the subscription begins and the card is charged for the first period.

Payment

Subscriptions are billed in advance, monthly or yearly, through Stripe, and renew automatically until cancelled. Prices are in US dollars and exclude VAT and any other tax we're required to add. If a payment fails we may pause checks and make the workspace read-only until it clears; what you've already measured is kept.

If we change the price of your plan we'll tell you by email at least 30 days before it takes effect, and it will apply from your next renewal.

Cancelling and refunds

You can cancel any time from Settings. You keep access until the end of the period you've paid for, and we don't refund or pro-rate part-periods. If something went materially wrong on our side, contact us. We'd rather sort it out than argue about it.

Your content and your results

What you put in remains yours: the brands, questions, facts, and documents you enter or upload. You confirm you have the right to enter them, and you give us permission to process them only to run the service for you.

What we produce for you is yours too. The scores, analysis, recommendations, and reports made from your workspace's questions belong to you once made, and you may use, change, and share them for any purpose, including in work for your clients, without a further licence from us. The answers themselves are written by the AI engines we ask; whatever rights we hold in them pass to you.

We keep what we had before: the product, its design and code, the brandflare name, and the scoring method. The public index of catalog brands, which we measure on our own account, is also ours.

We don't publish, sell, or share anything from your workspace. We may count how the service is used across all customers, such as how many questions are checked, to run and improve it, but never in a way that could identify you, your brands, or your clients.

AI and your data

We don't train AI models, and we don't use your content or your results to train anyone else's. The facts, documents, and answers we analyse for you go only to AI providers whose terms forbid them to train on it. To measure what the engines say, we ask them your tracked questions just as a member of the public would, without your account details; some engines may keep those questions under their own terms. The privacy policy names each provider and what it receives.

Confidentiality

Each of us will keep the other's confidential information confidential, use it only for this agreement, and share it only with people and providers who need it for that and are bound to keep it confidential too. For you, that includes everything in your workspace; for us, anything about the product that isn't public. This does not cover information that is or becomes public through no fault of the one receiving it, that the receiver already had or develops independently, or that the law requires to be disclosed, in which case the one disclosing it will tell the other first where the law allows. This continues for five years after the agreement ends.

Acceptable use

• Don't use brandflare to impersonate a brand you have no connection to.
• Don't resell raw access to the product without an Agency plan.
• Don't try to overload, scrape, or reverse-engineer the service.
• Don't use it to break the law or anyone else's rights.

Privacy

How we handle personal data is set out in the privacy policy and the cookie policy.

Liability

To the extent the law allows, our total liability is limited to what you paid us in the 12 months before the claim. We're not liable for lost profits or indirect losses arising from decisions made using our measurements, or for events outside our reasonable control, including outages and changes at the AI providers we measure. Nothing in these terms limits liability that cannot be limited by law.

Ending the agreement

You can stop at any time by cancelling. The owner of a workspace can also delete it from Settings, which erases everything in it after 7 days, as the privacy policy describes. We can suspend or close an account that breaks these terms or doesn't pay, and we'll tell you why. The sections on content, confidentiality, liability, and governing law continue to apply after the agreement ends.

Changes to these terms

If we change these terms we will update the date at the top. A change that takes something away from you, or asks more of you, is emailed to account holders at least 30 days before it takes effect, and continuing to use brandflare after that means you accept it. A change that only adds to your rights or protections takes effect when it is published.

Governing law and disputes

These terms are governed by the laws of the Dubai International Financial Centre. Any dispute arising out of or in connection with them, including any question about their existence, validity, or termination, shall be subject to the exclusive jurisdiction of the Courts of the Dubai International Financial Centre. Please talk to us first; most problems are quicker to fix than to litigate.

The rest

These terms, with the privacy and cookie policies, are the whole agreement between us. If a court finds part of them unenforceable, the rest still stands. You may not transfer the agreement without our consent; we may transfer it if the business is sold or reorganised. Formal notices go to hello@brandflare.io, and to the email address on your account.