Changelog
What changed in brandflare, newest first. Plain English, no version numbers.
Teams, a fifth engine, and better reports
- Workspace admins can now invite colleagues from Settings › Team, give each person a role, and change or remove them. Admins add brands and manage people, billing and settings; editors change the questions, facts and actions on brands already there; viewers see everything and change nothing. Starter includes one seat, Pro three, Agency ten.
- Invitations arrive as a brandflare email that says who invited you, into which workspace and with what role. The link works for 30 days.
- A workspace can have a name and an icon, set by an owner or admin under Settings. Both show in the top bar so it is always clear whose workspace you are in.
- The brand page's Flare card shows a line for the last 90 days, and the status line under the description says when the last check ran and when the next one is due.
- Free search has been retired. The public audit and the tracked questions cover what it was for.
- Flare score bands are now Very high, High, Moderate, Low and Very low, and the score carries a short explanation on hover.
- Google Search joins ChatGPT, Gemini, Perplexity and Claude as a fifth engine. It is Gemini with live Google Search grounding, so it stands in for what Google's own AI answers say, and it shows its sources.
- Client reports open with where the brand is winning and losing, rank the questions where it should appear and doesn't, show which sites each answer cites, and split recommendations into quick wins and longer-term moves.
- The sweep alert email was rebuilt: what moved, by engine, with the top new accuracy flag and what is actually true.
- Every plan is now checked weekly.
Sibling brands and bigger comparison sets
- The judge can be told which similarly named organisations are not the brand, so a free zone, the district it sits in and the energy company that shares its name are no longer credited to each other.
- An account can be given more competitors and questions than its plan lists, for clients comparing a long field.
- An account set up on a client's behalf can be given a sign-in later.
Dashboards that say what the answers say
- The portfolio dashboard leads with findings: the false claims engines are repeating, the questions a rival is taking, and the actions to take, each named and clickable.
- The brand dashboard puts the Flare score in the header and makes every finding a link to the answers behind it.
- Answer Accuracy is a one-at-a-time review queue: each flag shows what the engine said and what is true, with acknowledge and dismiss, and a way to clear a backlog in one press.
- One sign-in works across environments, and viewing an account as an operator is strictly read-only.
Launch hardening
- Forty-six fixes from a pre-launch review: scoring corrections, new data views, and the essentials for going live.
- A public brand page explains why its score can differ from the tracked one.
- Adding a brand from the catalog copies its measurement history rather than asking every engine again, so a new account starts with a trend instead of a flat line.
- Checks resume where they stopped instead of starting over, and never run twice for the same question on the same day.
- An operator screen for accounts: see, create, edit and delete them, and open any one read-only.
The Flare score
- One number from 0 to 100 for how a brand stands in AI answers, built from five pillars: presence, prominence, accuracy, reach and sentiment. It replaces the raw visibility percentage as the headline figure and comes with a confidence level based on how many answers were scored.
A new shell
- Top navigation and a vertical brand rail, so which brand you are looking at and which tab you are on are always visible.
- A richer portfolio view with a sparkline and the latest score per brand.
The public index, sign-up, and the knowledge base
- Explore: a category-first directory of more than a thousand brands with a public score for each, browsable without an account.
- Brand-first sign-up: name your brand, create your account, and research starts while you watch. A guided setup and a short tour follow.
- No free tier and no trial: accounts are read-only until a plan is chosen.
- A knowledge base at /learn with guides, documentation and a glossary for generative engine optimisation, and a blog.
- Lighter research for catalog brands so the index can grow; a brand is researched in full the moment someone tracks it.
- Every AI model now runs through one gateway, and each accuracy flag is double-checked before it is kept.
- A redesigned landing page with a live finder and a look at how the judge reads answers.
Accounts, plans and the marketplace
- Sign-in and workspaces. Every brand, question and answer belongs to one account.
- Starter, Pro and Agency plans with their brand, competitor and question allowances, checkout and billing.
- A free AI visibility audit anyone can run from the site, with a shareable scorecard.
- Alert emails when a check finds a new high-severity accuracy problem or a visibility drop.
- White-label client reports on a private link, for agencies.
- The public catalog: tracked brands are cloned from a shared index into each account's private portfolio.
brandflare ships
- Ask ChatGPT, Gemini, Perplexity and Claude the questions your customers ask, and have a judge read every answer for whether your brand is named, how early, how favourably, and whether what is said is true.
- A dashboard per brand: visibility, share of voice against competitors, answer accuracy, the narratives engines repeat, the sources they cite, and a prioritised list of what to publish next.
- Weekly checks, staggered across the week.