Learn
Everything about how AI engines discover, describe, and recommend brands — and how to measure and improve where yours stands. Written by the team behind Brandflare's AI visibility tracking.
Long-form, practical guides to generative engine optimization — how AI engines pick brands, and how to become one of them.
BrowsePlain-English definitions for every term in AI search, GEO, and brand visibility measurement.
BrowseStraight answers to the questions marketers actually ask about AI visibility.
BrowseHow Brandflare works: sweeps, scoring methodology, accuracy monitoring, and plans.
BrowseGuide
What is GEO?
Generative engine optimization (GEO) is the practice of increasing your brand's visibility in AI answers from ChatGPT, Gemini, Perplexity, and Claude. Learn how it works.
Guide
GEO vs SEO
SEO earns you a ranking; GEO earns you a mention in the answer itself. A practical comparison of goals, tactics, and metrics — and what carries over.
Guide
How AI engines pick brands
When someone asks an AI for the best product in your category, why do some brands get named and others ignored? Inside training data, retrieval, and citations.
Guide
Improving AI visibility
Practical, evidence-based tactics to increase your brand's presence in AI answers — from entity-consistent content to digital PR, structured data, and llms.txt.
Guide
Fixing AI hallucinations
AI engines state false claims about companies with total confidence — wrong prices, dead products, invented facts. How to detect them and get them corrected.
Glossary term
Generative Engine Optimization (GEO)
Definition of generative engine optimization (GEO): improving how often and how favorably AI engines like ChatGPT and Perplexity mention a brand in answers.
Glossary term
AI Visibility
AI visibility is the degree to which AI engines mention, recommend, and accurately describe a brand. Definition, why it matters, and how it's measured.
Glossary term
Flare Score
The Flare score is Brandflare's 0–100 headline measure of how AI engines present a brand, combining presence, prominence, accuracy, reach, and sentiment.
Glossary term
Hallucination (AI)
An AI hallucination is a confident, fluent statement that is factually wrong. Why LLMs hallucinate about brands and how to catch it happening.
Question
How do I get my brand mentioned by ChatGPT?
There's no submission form — ChatGPT mentions brands it learned from training data and live web results. The levers: authoritative coverage, citable content, consistent entity facts.
Doc
What is Brandflare?
Brandflare is an AI visibility platform: it tracks how ChatGPT, Gemini, Perplexity, and Claude present your brand — mentions, accuracy, competitors — and shows how to improve.
Doc
Flare Score: Methodology
How Brandflare computes the Flare score: five weighted pillars — visibility, prominence, accuracy, consistency across engines, and sentiment — measured only on questions that do not name the brand, with abstaining pillars and confidence shrinkage.
See what AI actually says about your brand
Run a free AI visibility audit across ChatGPT, Gemini, Perplexity, and Claude — results in minutes.
