GEO strategy, engine behavior, and what the sweeps are teaching us about AI visibility.
A four-step answer framework for the question every agency is getting this year — including what to check before the meeting and what to promise after it.
August 6, 2026· 2 minAgency playbookGEO strategy
Your SEO instincts are mostly an asset in generative engine optimization — but three of them will steer you wrong. A field map for marketers making the jump.
August 3, 2026· 2 minGEO strategy
The four major engines don't behave alike. A field guide to each one's retrieval habits, memory weight, and what that means for where you spend effort.
July 31, 2026· 2 minEngine behavior
For 'best X' questions, engines lean on third-party comparison posts and review roundups. Here's how that economy works and how to earn your way into it.
July 28, 2026· 3 minEngine behaviorGEO strategy
Marketers have measured share of voice for decades. AI answers need the same discipline: a consistent metric, tracked over time, across all four engines. Here's how to build it.
July 25, 2026· 2 minMeasurement
Stale pricing, dead products, someone else's lawsuit — AI answers get facts wrong in predictable ways. A diagnosis-first workflow for actually fixing them.
July 22, 2026· 3 minGEO strategyMeasurement
GEO reporting done badly is screenshots and vibes. Done well, it's a baseline, a trend, and receipts. A reporting structure agencies can put in front of skeptical clients.
July 19, 2026· 3 minAgency playbookMeasurement
Separating the technical GEO work that demonstrably matters from the rituals. What each engine's crawler reads, what structured data does, and where llms.txt honestly stands.
July 16, 2026· 3 minEngine behaviorGEO strategy
The monthly engine report
What moved across ChatGPT, Gemini, Perplexity, and Claude — from our sweeps, once a month. No fluff, unsubscribe anytime.
