brandflare has a Free plan and four paid ones: Starter, Plus, Pro and Agency. The ladder is depth first, then breadth. Starter and Plus track the same single brand at two depths; Pro and Agency track more brands at full depth. Prices are on the pricing page; this page explains what each limit buys you.
The plans
| Starter | Plus | Pro | Agency | |
|---|---|---|---|---|
| Brands | 1 | 1 | 3 | 5 |
| Questions per brand | 15 | 40 | 40 | 40 |
| Competitors per brand | 2 | 5 | 5 | 5 |
| Seats | 1 | 2 | 3 | Unlimited |
| Extra seats | — | — | Yes, bought per seat | — |
| Extra markets | — | — | Yes, bought per market | Yes, bought per market |
| Checks | Weekly | Weekly | Weekly | Weekly |
| Weekly summary email | Yes | Yes | Yes | Yes |
| Brands you can follow | Unlimited | Unlimited | Unlimited | Unlimited |
| Alerts as checks find them | — | Yes | Yes | Yes |
| Brand Narrative | — | Yes | Yes | Yes |
| Knowledge from your website, links and files | — | Yes | Yes | Yes |
| AI Traffic | — | Yes | Yes | Yes |
| Export Report (PDF) | — | Yes | Yes | Yes, in the brand's own colours |
| Export Report (PowerPoint) | — | — | — | Yes |
| One-off reports | — | — | — | Yes, bought per report |
| API | — | — | Yes | Yes |
| AI assistant connector | — | — | Yes | Yes |
| Premium Support | — | — | — | Yes |
Every paid plan includes the measurement core: weekly checks across all five engines (ChatGPT, Gemini, Google Search, Perplexity and Claude), visibility measured every day between them, on those engines and on Copilot, DeepSeek and Google's AI Overviews, the Flare score and its breakdown, Questions & Prompts, Competitors and share of voice, Answer Accuracy against your fact sheet, Sources, Recommendations, and a market per brand.
Yearly billing gives two months free on every plan.
Free
Every account starts on Free, with no card: browse the public index and open any brand's profile, with its Flare score and the factors behind it, how often each engine names it, and where it ranks in its category.
Free can also follow up to three brands. Following puts a brand on your Following page with its score, how that score moved and where it sits in its category, and sends you a Monday email on what changed. It costs nothing to run, because every brand in the index is measured anyway. Paid plans can follow as many as they like, which is how people keep an eye on a rival they don't pay to track.
Free doesn't track brands of your own. Tracking a brand — your own questions, your fact sheet, the claims to correct, what to change and the history behind it — is what a paid plan buys.
The Pro trial
Pro starts with a free trial: 14 days of the full plan on one brand, with 40 questions, five competitors and every analysis feature. A card is taken at the start and nothing is charged until the trial ends. Converting to Pro raises it to three brands. The detail is in free trial and billing.
What the limits mean in practice
Questions (15 or 40). Your questions are what you're measured on. Fifteen find out whether AI names you at all on your category's core buying questions. Forty add sub-niches, use cases and comparisons, and make every figure steadier, since each question is another observation averaging out the engines' run-to-run noise. The tab row on Questions & Prompts shows how many your plan allows.
Competitors (2 or 5). Competitors are measured from the same answers as your brand. Each one adds a head-to-head comparison and feeds share of voice. Two cover your closest rivals; five cover a realistic shortlist.
Seats. A seat is a person in your workspace: the owner plus everyone invited. Each person gets a role. Admins add brands and manage people, billing and settings; editors change the questions, facts and actions on brands already there; viewers see everything and change nothing. On Pro, more seats can be bought one at a time from Plans & billing. Agency has no limit on seats, so everyone who works on a client can have their own sign-in. See teams and roles.
Markets (Pro and Agency). Every brand is checked as someone in its home market would ask. On Pro and Agency a brand can be checked from up to four more countries, each bought per market, with the same questions asked from there.
Weekly summary and alerts. Every paid plan gets a weekly summary email of where each brand stands and what moved. From Plus up, alerts also arrive as each check finds something: a new false claim, a rival passing you, an engine dropping you.
Brand Narrative (Plus and up). The themes in how AI describes your brand, positive and negative, with the quotes behind them.
AI Traffic (Plus and up). Connect your Google Analytics and see how many people AI assistants send to your website, which assistant sent them, and the pages they arrive on. Connect your site's visitor log and its Crawlers tab shows which AI bots read your pages, how often, and which pages they read most.Export Report (Plus and up). A full audit of a brand as a PDF. On Agency it is drawn in the brand's own colours, logo and header image, ready to hand to a client, and also downloads as a PowerPoint with charts and tables you can edit.
One-off reports (Agency). A full report on a brand you don't track: researched, checked once across all five engines, and written up. You choose its competitors and questions before it runs. Bought per report, and none of them uses a brand slot.
API (Pro and Agency). Your brands' scores, engines, competitors, questions, accuracy claims, recommendations and sources as data, for your own dashboards and spreadsheets. Each key reads all your brands or one brand only, so a client's dashboard shows that client and no other.
AI assistant connector (Pro and Agency). Connect brandflare to Claude, ChatGPT, Cursor or another AI assistant, sign in, and ask about your brands in plain English. The assistant reads what the API reads and changes nothing.
Premium Support (Agency). Every plan has support inside brandflare. Requests from an Agency workspace are answered first.
More brands than your plan covers
Extra brands can be added one at a time, on any paid plan, from Settings › Plans & billing or from the add-a-brand screen when you reach your limit. Each extra brand is tracked at your plan's full depth, is charged pro rata from the day you add it, and can be removed the same way. How adding, archiving and removing brands works is in managing brands.
Choosing a plan
- Starter if you want to know where you stand: one brand, your two closest competitors, and a weekly read on the core buying questions.
- Plus if you're working on one brand in earnest: the full 40 questions, five competitors, alerts when something goes wrong, and every analysis section.
- Pro if you look after more than one brand, or want colleagues in: three brands in full, three seats, and the API and AI assistant connector for your own reporting. It's the plan most teams end up on, and the one the free trial starts.
- Agency if you're running this for clients: five brands in full, unlimited seats, and reports in each client's own colours, with a PowerPoint to lift into your own decks, one-off reports on brands you don't track, and Premium Support. The operating model is in GEO for agencies.
The practical path: sign up free, look up your brand in the index to see where it stands, then pick the plan that matches how many brands you track and how deep you need to go. Setup steps are in getting started.
If a subscription ends
You cancel yourself, with Cancel your plan on Plans & billing, and the plan runs to the end of the period you've paid for. After that the workspace stays open on Free: everything measured stays readable, checks stop until a plan is chosen again, and choosing one picks up where you left off. To move to a smaller plan, request it from Plans & billing; it opens a support request already filled in.