Being named is one thing. What's said when you're named is another. Brand Narrative reads across every answer that mentions your brand and pulls out the themes: the things AI keeps saying about you, good and bad, with the quotes to prove it.
Brand Narrative is included on Plus, Pro and Agency, and during a Pro trial.
What a theme is
A theme is a recurring idea in how the engines describe you: "reliable but expensive", "best for small teams", "limited integrations", "strong customer support". Not one answer's phrasing, but a pattern that shows up again and again.
Each theme shows:
- Its tone: positive, neutral or negative.
- How often it comes up, with a bar, so you can tell a dominant story from a passing remark.
- What it says, in a sentence.
- Quotes from the answers, side by side, each marked with the engine that said it.
Filter by All, Positive, Neutral or Negative. Themes update on their own as new check results arrive, and they're ready as soon as a new brand's first check finishes.
Why it matters
A buyer who asks an assistant about your category gets a sentence or two about each brand. That sentence is your positioning, as far as that buyer is concerned, and it was written by a model summarising everything the web says about you. Brand Narrative shows you the summary.
Three uses:
Find the story you didn't write. Most brands discover at least one theme that isn't in their messaging anywhere. Sometimes it's a gift: a strength customers talk about that marketing never claimed. Sometimes it's a years-old complaint that still leads every description.
Separate opinion from error. A negative theme isn't a false claim. "More expensive than alternatives" may be true, and if it is, Answer Accuracy rightly won't raise it. Brand Narrative is where true-but-unhelpful framing becomes visible. If a negative theme is actually false, add the fact to your fact sheet so it's caught as a claim.
See which engine thinks what. The quotes are marked by engine. A negative theme that only one engine repeats usually traces to one source that engine reads; a theme all five share is part of your reputation on the wider web.
Changing a narrative
You can't edit what a model says, but you can change what it reads.
- Find where the theme comes from. Open the quoted answers and look at the websites they used, then check Sources for the sites that keep appearing.
- Answer it on your own pages. If the theme is "limited integrations" and you shipped forty last year, there should be a current, plainly written page that says so.
- Get independent voices to say it too. Engines weight what others say about you above what you say about yourself. Updated reviews, comparison articles and coverage move a theme faster than your own site does.
- Watch the bar. A theme that's fading shows up less often from check to check. Engines that search the web pick up changes within weeks; what a model has memorised moves only when the model is retrained (how long does GEO take?).
Where narrative shows up elsewhere
- Sentiment in the Flare score measures how favourably you're described overall. Brand Narrative is the explanation behind that figure.
- What to do next on your overview includes negative stories worth acting on.
- Alerts can tell you when sentiment turns or a new negative theme takes hold.
- Competitors shows how AI describes each rival, in the head-to-head table.
- Export Report includes how the engines describe the brand.