How to think about and plan generative engine optimization.
A four-step answer framework for the question every agency is getting this year — including what to check before the meeting and what to promise after it.
August 6, 2026· 2 minAgency playbookGEO strategy
Your SEO instincts are mostly an asset in generative engine optimization — but three of them will steer you wrong. A field map for marketers making the jump.
August 3, 2026· 2 minGEO strategy
For 'best X' questions, engines lean on third-party comparison posts and review roundups. Here's how that economy works and how to earn your way into it.
July 28, 2026· 3 minEngine behaviorGEO strategy
Stale pricing, dead products, someone else's lawsuit — AI answers get facts wrong in predictable ways. A diagnosis-first workflow for actually fixing them.
July 22, 2026· 3 minGEO strategyMeasurement
Separating the technical GEO work that demonstrably matters from the rituals. What each engine's crawler reads, what structured data does, and where llms.txt honestly stands.
July 16, 2026· 3 minEngine behaviorGEO strategy
