Engine behavior

How ChatGPT, Gemini, Perplexity, and Claude actually pick and present brands.

How ChatGPT, Gemini, Perplexity, and Claude decide which brands to name

The four major engines don't behave alike. A field guide to each one's retrieval habits, memory weight, and what that means for where you spend effort.

July 31, 2026· 2 minEngine behavior

The comparison-post economy: why listicles you didn't write decide your AI visibility

For 'best X' questions, engines lean on third-party comparison posts and review roundups. Here's how that economy works and how to earn your way into it.

July 28, 2026· 3 minEngine behaviorGEO strategy

llms.txt, structured data, and what AI crawlers actually read on your site

Separating the technical GEO work that demonstrably matters from the rituals. What each engine's crawler reads, what structured data does, and where llms.txt honestly stands.

July 16, 2026· 3 minEngine behaviorGEO strategy