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HubSpot, Inc. is a US-based software company that develops and markets an integrated customer platform for marketing, sales, and customer service teams. Founded in 2006 by Brian Halligan and Dharmesh Shah and headquartered in Cambridge, Massachusetts, the company trades publicly on the NYSE under the ticker HUBS. Its product suite is organized into connected "hubs" — Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations/Data Hub and Commerce Hub — all built on the HubSpot Smart CRM and layered with its Breeze AI agents and assistants. HubSpot is best known for popularizing the concept of "inbound marketing," for its freemium free CRM entry point, for HubSpot Academy's free certifications, and for its INBOUND conference. Its customer base, roughly 279,000 companies as of late 2025, skews toward small business and mid-market rather than large enterprise.
How this score is built
Based on 26 judged answers over the trailing 16 days.
6 recurring narratives found in AI answers about HubSpot.
Costs escalate fast beyond Starter
negative