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NYX Cosmetics is a global beauty brand specializing in professional-grade makeup and skincare products designed for trend-conscious consumers. Headquartered in Commerce, California, the brand offers an extensive portfolio including lipsticks, eyeshadows, eyeliners, mascaras, foundations, and body oils, with many formulations meeting vegan and cruelty-free standards. Known for bold color innovation, affordable pricing, and accessibility, NYX combines traditional retail presence with digital engagement through virtual try-on tools, shade-finder quizzes, and active social media communities across multiple platforms.
How this score is built
Based on 32 judged answers over the trailing 16 days.
