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Fenty Beauty is a cosmetics and lifestyle brand created by Rihanna that specializes in inclusive, trend-setting beauty products across makeup, skincare, hair care, and fragrance. The brand emphasizes diversity and innovation, offering a comprehensive range of products from foundations and mascaras to skincare treatments and hair care solutions designed for all skin tones and types. Operating as a direct-to-consumer brand through its e-commerce platform, Fenty Beauty combines celebrity-driven marketing with a commitment to empowering consumers through accessible, high-quality beauty products.
How this score is built
Based on 24 judged answers over the trailing 16 days.
