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PUMA SE is a German multinational athletic and sports-lifestyle company that designs, develops and sells footwear, apparel, accessories and sports equipment. Founded in 1948 by Rudolf Dassler after a split from the Dassler Brothers Shoe Factory (which also produced Adidas), it is headquartered in Herzogenaurach, Bavaria, and is listed on the Frankfurt Stock Exchange as part of the MDAX. Its subsidiaries include Cobra Golf, stichd and Fuel for Fans, and its product range spans performance categories such as running, football, motorsport, basketball, golf and teamsport alongside a large sports-lifestyle business built on heritage silhouettes like the Suede, Speedcat and Palermo. The company sells through owned retail and outlet stores, e-commerce and wholesale partners, and is currently mid-way through a multi-year turnaround under CEO Arthur Hoeld following several quarters of declining sales, with China's Anta Sports agreeing in January 2026 to become its largest shareholder.
How this score is built
Based on 74 judged answers over the trailing 16 days.
6 recurring narratives found in AI answers about Puma.
Value pick that ranks third behind Nike and Adidas
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