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Rakuten is a global cash-back and rewards platform that enables consumers to earn money back on purchases across 3,500+ online and brick-and-mortar retailers. Members join free and use a browser extension or mobile app to automatically receive cash-back percentages that stack with sales, coupons, and credit card rewards. The platform also provides restaurant cash-back offers, in-store deals, and the ability to convert earnings into loyalty points such as American Express Membership Rewards. Rakuten monetizes through affiliate commissions from partner merchants and shares a portion of these commissions with its members, creating a value-sharing model between brands and consumers.
How this score is built
Based on 12 judged answers over the trailing 16 days.
