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Olaplex is a New York-based beauty and haircare company that specializes in bond-building technology to repair and strengthen damaged hair. Known for its flagship Bond Multiplier and other salon-professional products, Olaplex has become recognized for its scientific approach to treating chemical damage, breakage, and hair integrity restoration. The brand operates both in professional salon channels and direct-to-consumer markets, serving diverse hair types globally with a product line designed to work alongside color treatments and styling processes.
How this score is built
Based on 24 judged answers over the trailing 16 days.