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Shiseido is a Japanese global beauty and cosmetics conglomerate founded in 1872, specializing in premium skincare, makeup, and sun-care products. The company combines traditional Japanese beauty philosophy with modern scientific innovation, offering serums, moisturizers, foundations, and accessories through direct-to-consumer e-commerce and retail channels. Shiseido is recognized for its heritage craftsmanship, advanced skincare formulations, and digital engagement tools like skin analysis and virtual consultations.
How this score is built
Based on 24 judged answers over the trailing 16 days.