Measured on Brandflare's own question set. Track this brand and you set the questions, so your score will differ.
Hershey's is a global confectionery company headquartered in the United States that manufactures and distributes a diverse portfolio of chocolate, candy, and snack products. The company operates through multiple iconic brands including Hershey's chocolate bars, Kisses, Reese's, and Jolly Rancher, while also expanding into plant-based and reduced-sugar segments to meet evolving consumer preferences. Hershey's provides consumer engagement through its Hersheyland brand experience, offering recipes, baking guides, and seasonal inspiration alongside its core confectionery offerings and community initiatives.
How this score is built
Based on 24 judged answers over the trailing 16 days.