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Crest is a leading oral care brand owned by Procter & Gamble that specializes in toothpaste, whitening treatments, mouthwash, and dental health products. The brand emphasizes whole-mouth health, sustainability through programs like Recycle-On-Us, and expanding oral care access to underserved communities. Crest offers a diverse product portfolio including stannous fluoride toothpastes, 3D Whitestrips, whitening pens, and children's oral care items, with products available through both online and retail channels.
How this score is built
Based on 24 judged answers over the trailing 16 days.