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Hotjar is a digital experience platform owned by Contentsquare that provides tools for understanding user behavior on websites and applications. The platform combines heatmaps, session recordings, funnel analysis, surveys, feedback widgets, and unmoderated user testing to help businesses identify usability issues and optimize conversion paths. By visualizing how users interact with digital properties and collecting direct feedback, Hotjar enables product and design teams to make data-informed decisions for improving user experience and reducing friction points.
How this score is built
Based on 32 judged answers over the trailing 16 days.