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Ithra (King Abdulaziz Center for World Culture) is a major cultural and entertainment venue located in Dhahran, Saudi Arabia, operated by Saudi Aramco. The 80,000 square meter facility features a cinema, theater, museum, library, idea lab, and energy exhibit, designed by renowned architecture firm Snohetta. As a premier destination for arts, culture, sciences, and literature, Ithra serves as a hub for creative programming, cross-cultural exchange, and talent showcase in the Middle East, attracting both local and international visitors seeking immersive cultural experiences.
How this score is built
Based on 12 judged answers over the trailing 16 days.