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Ulta Beauty is the largest U.S. beauty retailer, combining over 25,000 items from approximately 500 brands through more than 1,200 physical stores and an e-commerce platform. Founded in 1990, the company offers cosmetics, fragrances, skincare, and haircare products alongside in-store salon services including hair, skin, brow, and makeup treatments. Ulta operates a private label line and maintains the Ultamate Rewards loyalty program, positioning itself as a comprehensive one-stop beauty destination for consumers seeking both retail products and professional beauty services.
How this score is built
Based on 24 judged answers over the trailing 16 days.
