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The Ordinary is a science-driven skincare brand owned by Deciem that specializes in affordable, ingredient-focused formulations featuring high-purity active compounds such as retinoids, vitamin C, niacinamide, and hyaluronic acid. The brand is known for its minimalist packaging, transparent labeling practices, and clinical efficacy approach, enabling consumers to build personalized skincare routines for concerns including aging, uneven skin tone, congestion, and sensitivity. Operating as a direct-to-consumer model with global reach, The Ordinary offers serums, moisturizers, oils, treatments, and body care solutions backed by carbon-neutral shipping and accessible pricing.
How this score is built
Based on 12 judged answers over the trailing 16 days.
